Our Sectors

Purity-IQ’s specific areas of expertise.


Consumers expect active ingredients to provide a health benefit.

Our global health crisis has led to increased consumer interest in natural health supplements, particularly immune support. In 2021, this market was estimated to be $30 Billion US.

Current pressures on the global supply chain have resulted in many manufacturers and ingredient suppliers seeking new sources of supply. With this increased demand and limited supply of natural ingredients, the potential for adulteration, dilution or substitution is more prevalent than ever.

Brand owners, manufacturers and distributors must be extra vigilant when sourcing botanical ingredients. From elderberry to turmeric, customers are expecting active ingredients stated on product labels to provide an intended health benefit.

Through proven technologies, Purity-IQ can validate ingredients, component strength or quantity present, as well as screen for any adulterants.


Probiotic supplements are in high demand. Consumers want to know they are buying a quality product.

Probiotics are the largest non-herbal traditional dietary supplements category globally, with a market of almost $7 billion in 2021, and projected to grow at almost 4% per year. The North American market represents nearly 35% of this.

The World Health Organization defined probiotics as live microorganisms that, when administered in adequate amounts, confer a health benefit on the host. A probiotic strain must be viable (live), at an expected concentration (quantity) and proven to deliver a health benefit to the consumer (health claim). A strain is a genetic variant of a species.

Probiotic supplements are in high demand. Consumers want to know they are buying a quality product. And manufacturers and distributors want to know that ingredients received from suppliers contain the declared strains.

We can work with you to design, develop, and validate methods for both strain identity and viable count enumeration that you can be assured are founded on rigorous validation.

Other Categories

We work with food categories where validation testing can help support claims of quality and authenticity. Speak to us about how our services can support your brand.

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