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One day consumers will have full transparency, trust, and confidence in all the products they use

Purity-IQ helps brands enhance integrity and trust with customers who depend on high quality products that are authentic, pure, and consistent.

Purity-IQ offers identity and consistency testing for probiotics and botanical products throughout the supply chain using genomic (DNA) and Nuclear Magnetic Resonance (NMR) technology for over 450+ botanical species and 75+ probiotic strains.

Our Authenticity Certification Program helps differentiate your products and increase confidence and loyalty in your brand.

Purity-IQ Associations


Purity-IQ is your trusted partner for identity, purity, authenticity, and consistency testing services.

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