The Most Active Ingredient in Any Product is TRUST
Today, more and more consumers are looking for products they can trust. In an industry where the regulations are inadequately enforced, products can appear in the marketplace that are not what they say they are. With constant supply chain adjustments and market changes, how can customers be assured about the quality of products they are buying?
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Many products are not what they say they are
Consumers want brands they can rely on - brands with products that have pure ingredients, careful formulations, and the highest standards of quality. How can they know what’s on the label is actually in the product?
Authenticity is Our Purpose
Purity-IQ is a biotechnology company that specializes in authenticity services. It’s what sets us apart from most labs: authenticity is our singular focus. Through our authenticity services we verify that what’s on the label is actually in the product.
From Raw Ingredient to Consumer Consumption
Raw Materials
Ingredients Supply
Manufacturers/Brand Owners
Retailers
AUTHENTICITY MATTERS
What is Authenticity?
"Authentic is something genuine. It's something that's exactly what it claims to be."
Deleo de Leonardis
CEO, Purity-IQ
What Does Authentic Mean?
Purity-IQ Authenticity testing means that we verify products for identity, purity, and consistency.
Identity
The active ingredient is in the product.
Purity
The ingredient has not been altered or diluted.
Consistency
The product is reproduced the same way in each batch.
Customer Reviews
See what our customers have to say.
Nammex Organic Mushroom Extracts
Bill Chioffi
Chief Strategy and Innovation Officer
"Nammex is proud to work closely with Purity-IQ, a Canadian bio-tech company that uses cutting edge Nuclear Magnetic Resonance (NMR) technology to verify natural ingredient identity and consistency. We work with Purity-IQ to ensure our functional mushroom products are authentic, because we know we can rely on the accuracy of their test results. Nammex and Purity-IQ are aligned in a commitment of the highest standards of quality and safety."
Kerry Group
Elena Vinay, Ph.D.
Senior Scientist
"The Purity-IQ team serves as an essential partner in our research & development projects. We work together collaboratively to find solutions for our product goals. From the initial concept phase to final execution, they demonstrate a deep understanding of our industry’s challenges and provide valuable insights. It’s a pleasure working with them – they have innovative ideas, extensive scientific expertise and a commitment to excellence. They are a trusted partner, and we look forward to continuing our partnership on future projects."
True Grace
Kristie Hall
President and Owner
“Purity IQ is very important to True Grace because it sets us apart and in my opinion, above and beyond the competition. As a parent, I want to know exactly what is in the products I am giving Grace and Pierce. Every single batch of probiotics is tested to ensure identity and consistency. True Grace takes it a step further and lists the percentage of each strain that is in the formula. To my knowledge, no other kids' probiotics are this transparent."
Catania Oils
Stephen Basile
Executive Vice President
"I am proud to say that Catania Oils has engaged Purity-IQ Inc. to test 5 different batches of each of our olive oils and avocado oils. The results were an identical match. This means our lots have been scientifically analyzed, and deemed authentic according to Purity-IQ genomic and/or metabolomic standard operating procedures, and is officially registered with Purity-IQ Global Registry. By leveraging the capabilities of NMR spectroscopy, olive oil producers, avocado oil manufacturers, and consumers can safeguard against fraud and maintain the highest standards of authenticity. With the ability to analyze oils at a molecular level, NMR can play a crucial role in upholding consumer trust, preventing fraudulent practices, and preserving the integrity of the olive oil and avocado oil industries."
Get in Touch
Contact Purity-IQ if you believe that the most active ingredient in any product is TRUST. We offer a unique suite of tools to provide our customers with what we believe is the highest level of authenticity assurance. We have invested heavily in the science, both in our personnel and in some of the best analytical methods available today specifically for authenticity testing:
We can help your teams to become expert spokespeople about your products and the authenticity validation that you have invested in your brand. We offer training sessions, training materials, and marketing assets for customer presentations and for your website.