Trust the Difference Science Delivers

Join Purity-IQ to find out how to enhance your brand authenticity, purity and trust.


Purity-IQ provides clients with access to sector specific professional consulting services from trained, experienced, and credentialed scientific and technical practitioners. 


Purity-IQ develops voluntary quality standards driven by consumer demand for transparency, industry feedback and brand integrity.


Purity-IQ offers off the shelf and customized training to help businesses meet the training requirements mandated by customer and third-party certification standards.


Purity-IQ owns and operates the genomic and metabolomic Global Registry, which attracts and supports those brands who are proudly committed to product authenticity, purity, and consistency claims.


Purity-IQ in partnership with the University of Guelph and the NHP Research Alliance, continues to invest in innovative molecular diagnostic testing methods and offer clients the ability to develop scientifically validated testing methods.


Purity-IQ offers tools and templates to help your business comply with regulations and third-party certification standards.

What Drives Us

The extra-virgin olive oil in your cupboard might not consist of purely extra-virgin olive oil. From raw materials to final products across industries, brands and consumers alike might be unaware of what they’re really buying.

Product adulteration or misrepresentation has become increasingly common at some point along the supply and value chains, whether accidental or intended. At the same time, consumers demand greater transparency and quality in the products they consume. As a brand owner, the ability to authenticate, consistently produce and certify your products directly impacts your brand outcomes.

Our Science-Based Solutions

Purity-IQ provides your business with quality assurance standards and certifications, underpinned by innovative and validated scientific methods, for the food and beverage, pharma, cannabis, natural health product, pet food or cosmetics sectors.

All Purity-IQ standards and certifications are designed to protect brands through consistent product quality, traceability, transparency and sustainability.

Contact us to learn more about how to increase your access to market, reduce business risk, and build strong trust in your brand.

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Join Purity-IQ to find out how to enhance your brand authenticity, purity and trust.

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