The Most Active Ingredient in Any Product is TRUST

Today, more and more consumers are looking for products they can trust. In an industry where the regulations are inadequately enforced, products can appear in the  marketplace that are not what they say they are. With constant supply chain adjustments and market changes, how can customers be assured about the quality of products they are buying?

Find What You're Looking For

We are dedicated to delivering excellence and innovation. We work to meet the diverse needs of our clients, ensuring quality, efficiency, and satisfaction. Discover how we can help you achieve your goals.

Our Services

Discover how we can help meet your goals.

Our Sectors

We work to meet the diverse needs of our clients.

Our Science

We are dedicated to delivering excellence and innovation.

Many products are not what they say they are

Consumers want brands they can rely on - brands with products that have pure ingredients, careful formulations, and the highest standards of quality. How can they know what’s on the label is actually in the product?

Authenticity is Our Purpose

Purity-IQ is a biotechnology company that specializes in authenticity services. It’s what sets us apart from most labs: authenticity is our singular focus. Through our authenticity services we verify that what’s on the label is actually in the product.

From Raw Ingredient to Consumer Consumption

Raw Materials

Ingredients Supply

Manufacturers/Brand Owners




What is Authenticity?

"Authentic is something genuine. It's something that's exactly what it claims to be."

Deleo de Leonardis

CEO, Purity-IQ

What Does Authentic Mean?

Purity-IQ Authenticity testing means that we verify products for identity, purity, and consistency.


 The declared product is verified as the contents in the package.


There is nothing other than declared product. It hasn’t been adulterated.


The declared product is reproduced the same way in every package.

Customer Reviews

See what our customers have to say.

Nammex Organic Mushroom Extracts

Bill Chioffi

Chief Strategy and Innovation Officer

"Nammex is proud to work closely with Purity-IQ, a Canadian bio-tech company that uses cutting edge Nuclear Magnetic Resonance (NMR) technology to verify natural ingredient identity and consistency. We work with Purity-IQ to ensure our functional mushroom products are authentic, because we know we can rely on the accuracy of their test results. Nammex and Purity-IQ are aligned in a commitment of the highest standards of quality and safety."

Catania Oils

Stephen Basile

Executive Vice President

"I am proud to say that Catania Oils has engaged Purity-IQ Inc. to test 5 different batches of each of our olive oils and avocado oils. The results were an identical match. This means our lots have been scientifically analyzed, and deemed authentic according to Purity-IQ genomic and/or metabolomic standard operating procedures, and is officially registered with Purity-IQ Global Registry. By leveraging the capabilities of NMR spectroscopy, olive oil producers, avocado oil manufacturers, and consumers can safeguard against fraud and maintain the highest standards of authenticity. With the ability to analyze oils at a molecular level, NMR can play a crucial role in upholding consumer trust, preventing fraudulent practices, and preserving the integrity of the olive oil and avocado oil industries."

True Grace

Kristie Hall

President and Owner

“Purity IQ is very important to True Grace because it sets us apart and in my opinion, above and beyond the competition. As a parent, I want to know exactly what is in the products I am giving Grace and Pierce. Every single batch of probiotics is tested to ensure identity and consistency. True Grace takes it a step further and lists the percentage of each strain that is in the formula. To my knowledge, no other kids' probiotics are this transparent."

Get in Touch

Contact Purity-IQ if you believe that the most active ingredient in any product is TRUST. We offer a unique suite of tools to provide our customers with what we believe is the highest level of authenticity assurance. We have invested heavily in the science, both in our personnel and in some of the best analytical methods available today specifically for authenticity testing:

  • Real-Time PCR
  • Nuclear Magnetic Resonance Spectroscopy or NMR

We can help your teams to become expert spokespeople about your products and the authenticity validation that you have invested in your brand. We offer training sessions, training materials, and marketing assets for customer presentations and for your website.

Scroll to Top