Purity-IQ is Your Leader in Science and Your Partner in TRUST

Our Vision

One day consumers will have full transparency, trust, and confidence in all the products they use.

Our Values


We are committed to the pursuit of knowledge and the advancement of science.


We bring an investigative lens to our work and embrace curiosity as a guiding principle.


We believe in the power of collaboration and cooperation to drive innovation and discovery.


We communicate clearly, proactively, and consistently so that our stakeholders can make informed decisions.


We are dedicated to the success of our clients and making a positive, lasting impact to our industry.

Our Mission

Our mission is to deliver peace of mind by verifying that what’s on the label is in the product.

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