In recent years there has been a significant increase in the number of consumers seeking natural health products that support immune health, and probiotics are near the top of the list. With 70% of the immune system residing in the gut, it makes sense that a healthy gut will lead to a healthy immune system.
As more and more products enter the marketplace, deciding on what product to buy has become a challenge. Consumers want to ensure that the product(s) they are purchasing contains the strains indicated on the label and will deliver consistent results.
At Purity-IQ we are working to take some of the guesswork out of buying probiotics with the Purity-IQ Authenticity Certification Program. Probiotic products certified in the program go through testing to ensure they contain the strain(s) listed on the label and are produced consistently from batch-to-batch.
Now it’s easier than ever to enhance brand trust and offer a new level of transparency that today’s consumers are looking for.
As a brand owner, the Purity-IQ Certified Authentic trademark helps differentiate your product and works to enhance brand integrity and loyalty.