Many botanicals have gained in popularity due to their immune-boosting health benefits and potential role in reducing the severity and duration of viral infections. From elderberry to turmeric, consumer interest has created strong demand as well as supply shortages for these products. With limited supply of the natural ingredients, the potential for adulteration (addition, dilution or substitution) is high.

Botanicals can be adulterated in many ways.

This is what we look for:

Active Ingredients Replaced with Cheap Substitutes

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Elderberry for example, may be substituted with black mulberry or black currant, which lack the same health benefits as authentic elderberries.

Extracts Diluted With

Other Substances

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Other substances, such as maltodextrin are used to reduce product costs and compromise the product's potency, safety, and quality.

Substitution of Different Parts of the Plant

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e.g., leaf rather than root which may affect the therapeutic benefits.

Why Nuclear Magnetic Resonance for Botanicals?

At Purity-IQ, the authenticity of botanicals can be determined by Nuclear Magnetic Resonance (NMR) spectroscopy.

NMR is one of the most accurate and reliable methods for detecting adulteration in botanical products. NMR can identify the presence and concentration of specific molecules in a sample, providing detailed information on the product's composition.

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Edible Oils

Herbs and Spices



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