Certified Authentic
The Purity-IQ Authenticity Certification Program (ACP) is a voluntary program designed to strengthen and support quality management systems. Qualifying products earn the Certified Authentic Trustmark: it can be printed or used on product labels and packages to communicate product authenticity.
The Purity-IQ Certified Authentic Trustmark is a symbol that verifies that the product has one of the highest standards of product authenticity.
Now Available as an Interactive QR Code
Authenticity =
Identity + Purity + Consistency
The Purity-IQ Certified Authentic Trustmark verifies:
Identity
The molecular composition of this product has been verified.
Purity
Its molecular composition conforms to the benchmark profile.
Consistency
This product has standards for consistency, ensuring product identity and purity across batches to ensure a consistent consumer experience.
For each product that meets the requirements of Purity-IQ certification, the following are provided to the brand owner or manufacturer:
Certified Authentic Use
Participation in the program requires successful testing and validation of the stated ingredients, and greater than 90% consistency from batch-to-batch. Once products are successful in obtaining certification, The Purity-IQ Trustmark program is licensed through an agreement.
Over 90% of consumers don’t trust labels alone and say that 3rd party verification impacts their buying decisions.
Source: MarketsandMarkets.com
Why Certified Authentic?
Purity-IQ’s certification program is a unique program that allows brand owners and suppliers to confidently communicate the authenticity of their products to their customers and retail consumers. The Certified Authentic Trustmark is available as a static emblem or an interactive QR code. Certified Authentic Makes a Difference:
Express Exceptional Standards of Quality
The Purity-IQ Certified Authentic Trustmark is a 3rd party certification that demonstrates that a manufacturer or distributor went beyond the regulatory requirements to provide their best assurance of quality.
Create Brand Distinction
Products bearing the Purity-IQ Trustmark are differentiated in a crowded and competitive marketplace by showing customers elevated standards of product integrity versus similar products.
Inform and Educate Your Customers
The Certified Authentic Trustmark is available as an interactive QR code, where customers can learn about how your product’s ingredients were tested for authenticity.