Partners
Purity-IQ is powered by co-founders with strong professional networks, deep-rooted experience, and a shared vision for real-world impact
Chief executive officer
Deleo de Leonardis
Deleo is a retail executive with over 30 years of experience in various senior management positions such as buying, merchandising, category management and private label.
chief marketing officer
Terry Dennis
Terry has 30 years of experience as a senior consumer packaged goods executive and offers innovative thinking on artificial intelligence and blockchain.
chief operating officer
John Snow
John has 28 years of global experience in the consumer packaged goods space and specializes in scaling new technologies in existing and new markets.
chief technical officer
Paul Valder
Paul has 30 years of experience creating and implementing accredited and third-party voluntary compliance standards.
Meet the Team
Director of Business solutions
Jayme Frank
REGULATORY & GOVERNMENT AFFAIRS SPECIALIST
Frank Massong
Marketing Associate
Matthew Barth
CHIEF FINANCIAL OFFICER
Atif Ansari
NMR SPECTROSCOPIST
Dr. Arun Krishnamurthy
Director of product development
Amber Thelen
ADMINISTRATIVE COORDINATOR
Deborah Valder
DELIVERY PARTNER RELATIONS MANAGER
Jenna MacLeod
LABORATORY PROGRAM COORDINATOR
Macy MacLean
NMR SPECTROSCOPIST
Dr. Rustem Shaykhutdinov
COMPLIANCE & KNOWLEDGE SYSTEMS SPECIALIST
Amanda Lara
NMR SPECTROSCOPIST AND PHYTO CHEMIST
Dr. Thiru Arunachalam
LABORATORY SUPPORT & DEVELOPMENT
Basma Hassane
Senior Scientist