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Executive Team

Purity-IQ  is powered by strong professional networks, deep-rooted experience, and a shared vision for real-world impact

Deleo de Leonardis

Chief executive officer

Deleo de Leonardis

Deleo is a retail executive with over 30 years of experience in a variety of senior management positions such as procurement, merchandising, category management and private label.

chief marketing officer

Terry Dennis

Terry has 30 years of experience as a senior consumer packaged goods executive and offers innovative thinking on artificial intelligence and blockchain.


John Snow

chief operating officer

John Snow

John has 28 years of global experience in the consumer packaged goods space and specializes in scaling new technologies in existing and new markets.

chief technical officer

Paul Valder

Paul has 30 years of experience creating and implementing accredited and third-party voluntary compliance standards.



chief Science officer

Dr. Henry J. Stronks, FCIC

Henry has more than 35 years experience in the field of scientific analytical instrumentation, specializing in nuclear magnetic resonance providing proven solutions in the industrial, pharmaceutical, clinical, food and beverage market segments.  

chief Financial officer

Atif Ansari

Atif brings a wealth of experience with twenty-five years of finance and strategy experience in innovative, entrepreneurial, and high-growth companies.




Meet the Team


NMR SPECTROSCOPIST AND PHYTO CHEMIST

Dr. Thiru Arunachalam

LABORATORY SUPPORT & DEVELOPMENT


Basma Hassane

DELIVERY PARTNER RELATIONS MANAGER


Jenna MacLeod

SENIOR SCIENTIST

Dr. Hanan R. Shehata

Marketing Associate


Matthew Barth

NMR SPECTROSCOPIST


Dr. Arun Krishnamurthy

REGULATORY & GOVERNMENT AFFAIRS SPECIALIST

Frank Massong

DIRECTOR OF PRODUCT DEVELOPMENT

Amber Thelen

DIRECTOR OF BUSINESS SOLUTIONS


Jayme Frank

Director of Client Development

Anu Thariyan

LABORATORY PROGRAM COORDINATOR


Macy MacLean

ADMINISTRATIVE COORDINATOR

Deborah Valder
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