Executive Team

Purity-IQ is powered by strong professional networks, deep-rooted experience, and a shared vision for real-world impact

Chief executive officer

Deleo de Leonardis

Deleo is a retail executive with over 30 years of experience in a variety of senior management positions such as procurement, merchandising, category management and private label.

chief marketing officer

Terry Dennis

Terry has 30 years of experience as a senior consumer packaged goods executive and offers innovative thinking on artificial intelligence and blockchain.

chief operating officer

John Snow

John has 28 years of global experience in the consumer packaged goods space and specializes in scaling new technologies in existing and new markets.

chief technical officer

Paul Valder

Paul has 30 years of experience creating and implementing accredited and third-party voluntary compliance standards.

chief Science officer

Dr. Henry J. Stronks, FCIC

Henry has more than 35 years experience in the field of scientific analytical instrumentation, specializing in nuclear magnetic resonance providing proven solutions in the industrial, pharmaceutical, clinical, food and beverage market segments.

chief Financial officer

Atif Ansari

Atif brings a wealth of experience with twenty-five years of finance and strategy experience in innovative, entrepreneurial, and high-growth companies.