Executive Team
Purity-IQ is powered by strong professional networks, deep-rooted experience, and a shared vision for real-world impact

Chief executive officer
Deleo de Leonardis
Deleo is a retail executive with over 30 years of experience in a variety of senior management positions such as procurement, merchandising, category management and private label.

chief marketing officer
Terry Dennis
Terry has 30 years of experience as a senior consumer packaged goods executive and offers innovative thinking on artificial intelligence and blockchain.

chief operating officer
John Snow
John has 28 years of global experience in the consumer packaged goods space and specializes in scaling new technologies in existing and new markets.

chief technical officer
Paul Valder
Paul has 30 years of experience creating and implementing accredited and third-party voluntary compliance standards.

chief Science officer
Dr. Henry J. Stronks, FCIC
Henry has more than 35 years experience in the field of scientific analytical instrumentation, specializing in nuclear magnetic resonance providing proven solutions in the industrial, pharmaceutical, clinical, food and beverage market segments.

chief Financial officer
Atif Ansari
Atif brings a wealth of experience with twenty-five years of finance and strategy experience in innovative, entrepreneurial, and high-growth companies.
Meet the Team

NMR SPECTROSCOPIST AND PHYTO CHEMIST
Dr. Thiru Arunachalam

LABORATORY SUPPORT & DEVELOPMENT
Basma Hassane

DELIVERY PARTNER RELATIONS MANAGER
Jenna MacLeod

SENIOR SCIENTIST
Dr. Hanan R. Shehata

Marketing Associate
Matthew Barth

NMR SPECTROSCOPIST
Dr. Arun Krishnamurthy

REGULATORY & GOVERNMENT AFFAIRS SPECIALIST
Frank Massong

DIRECTOR OF PRODUCT DEVELOPMENT
Amber Thelen

DIRECTOR OF BUSINESS SOLUTIONS
Jayme Frank

LABORATORY PROGRAM COORDINATOR
Macy MacLean

NMR SPECTROSCOPIST
Dr. Rustem Shaykhutdinov

ADMINISTRATIVE COORDINATOR