Verifying That What's on the Label is in the Product…
Nothing More, Nothing Less

From sourcing to shelf, we validate your product with science-backed testing so you can have peace of mind at every step.

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Assorted spices and herbs including coriander seeds, curry, paprika, garlic, basil, and chili.

An identity test confirms that the ingredient is present

But it may not tell you:

If the ingredient has been diluted or adulterated.

If unwanted or unexpected substances are present.

If the product maintains consistent quality across batches.

Testing That Tells the Whole Story

We go beyond basic compliance because Authenticity means more than just identity.

Your Partner in Authenticity

Introducing Purity-IQ

You’re dedicated to providing high-quality products. Purity-IQ supports this by verifying the integrity of your raw materials and finished goods, helping you build trust confidently.

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Trusted by industry leaders worldwide

Our Plan

Your Path to Product Authenticity

At Purity-IQ, we simplify the journey to product authenticity. We ensure you receive reliable verification every step of the way.

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Share Your Concerns

Initial Consultation

Concerned that standard identity testing might not catch hidden risks? We help you uncover what other tests might miss.
Struggling to compare suppliers or verify what you’re really paying for?  We help you source with certainty.
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Confirm Your Product Authenticity

Testing

Relying on documentation alone isn’t enough. Our science-backed testing verifies identity, purity, and consistency - confirming not only that your product contains what it should, but also that it’s free of what it shouldn’t.

Validate Your Products
3D illustration of scientist holding test sample beside NMR machine.
3D illustration of scientist explaining NMR test results to client at lab table.

Support That Stays With You

Ongoing Support

After testing, we continue to support your product’s journey and help you protect the trust you've built.

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Prove Your Product Authenticity

Certification

Once testing confirms your product’s identity, consistency, and purity, we offer certification that validates the authenticity of your product. It’s the final step in protecting your brand and earning buyer confidence.

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White supplement bottle with red cap and Certified Authentic QR code label by Purity-IQ.
Services

Choose Your Path to Confidence

Select the solution tailored to your needs.

Discovery Testing
Ideal for getting product clarity
Explore
Let’s talk through your goals
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Full breakdown of product composition
Generate clear data to guide R&D decisions
Develop qPCR or v-qPCR methods to confirm the identity and count of specific probiotic strains in finished products
Compare geographical or cultivar-based variations for premium positioning
Develop and validate methods to verify and quantify key bioactives
Create custom authentication profiles for blended powders, capsules, or functional foods
Assess how processing, heat, or storage affects ingredient integrity or bioactive content
Use data to support differentiation and marketing claims
Authenticity Testing
Ideal for verifying product integrity
Validate
Get clarity on every batch
Contact Sales
Verify identity, purity and consistency.
Verify strain-level or compound-level ingredient identity
Detect adulteration, substitutions, or diluted materials
Confirm equivalency across multiple suppliers or sources
Document product integrity for claims and compliance
Identify formulation drift over time or batches
Strengthen buyer and retailer trust with real data
Quantify non-viable (heat-killed) cells in postbiotic formulations
Verify and quantify individual strains in multi-strain blended finished products
Verify species and ingredient identity
Certification
Ideal for strengthening brand credibility
Certify
Show proof to the market
Contact Sales
Full validation of ingredients and final product
Ongoing batch-level monitoring and verification
Trusted third-party credibility to support brand positioning
Peace of mind with documented product integrity
Sectors

Who We Serve

At Purity-IQ, we specialize in ensuring the authenticity of products across various sectors. Our expertise spans food, beverage, and natural health products / dietary supplements.

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Microscopic image of probiotics bacteria for strain identity and viability testing.

Probiotics

Verify strain identity and confirm count in biotics (pre-, pro-, post-) .

Assorted raw botanicals and plant ingredients for authenticity verification.

Botanicals

Detect substitution and confirm identity in raw materials and finished products.

Cup of coffee with beans used for arabica and robusta verification.

Coffee

Verify arabica and robusta claims, composition, and roast level.

Olive oil being poured for purity and adulteration testing.

Edible Oils

Detect adulterants and confirm consistency across global sourcing.

Variety of herbs and spices displayed for authenticity and adulteration detection.

Herbs and Spices

Identify ingredients and detect adulterants or diluted components.

Fresh mushrooms in forest setting for species identification and purity testing.

Mushrooms

Confirm mushroom species and check for unwanted product adulteration.

Spoon with yeast beta glucan powder for purity and composition analysis.

Yeast-Beta Glucan

Verify purity and assess relative percentage of (1,6) linked glucan.

Golden honey dripping from dipper for authenticity and sugar adulteration testing.

Honey

Verify purity and detect sugar adulteration.

Glass of fresh orange juice with whole oranges for fruit origin verification.

Juices

Verify fruit type, country of origin, and product type.

Closeup of red krill oil softgel capsules for phospholipid content testing.

Krill Oil

Verify and quantify total phospholipid content.

Abstract glowing molecular structure representing bioactive compound testing.

Bioactives

Assess purity of compounds like resveratrol, lutein, and magnesium bisglycinate.

Testimonials

What Our Clients Are Saying

Real experiences from our valued customers.

Bill Chioffi, Chief Strategy and Innovation Officer at Nammex Organic Mushroom Extracts.
Bill Chioffi
COO | Nammex
“Nammex is proud to trust Purity-IQ’s NMR testing, ensuring our mushroom products are authentic, accurate, and meet the highest quality standards.”
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Stephen Basile, Executive Vice President at Catania Oils.
Stephen Basile
Executive Vice President | Catania Oils
“Catania Oils proudly confirmed the authenticity of our olive and avocado oils through Purity-IQ’s NMR testing, safeguarding integrity and trust.”
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Kristie Hall, President and Owner of True Grace.
Kristie Hall
President and Owner | True Grace
“Purity-IQ sets True Grace apart. Every probiotic batch is tested for identity and consistency, giving parents full transparency no competitor offers.”
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Headshot of Elena Vinay, Senior Scientist at Kerry Group.
Elena Vinay, Ph.D.
Senior Scientist | Kerry Group
“Purity-IQ is a trusted R&D partner, offering expertise, innovation, and insight from concept to execution. A true pleasure to collaborate with.”
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Headshot of Robin Gurney, COO of MUSHEEZ.
Robin Gurney
COO | MUSHEEZ
“With Purity-IQ’s NMR testing, MUSHEEZ ensures every PureMushroom™ Extract is authentic, correctly sourced, and trusted for quality.”
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Prove Your Authenticity Today

Empower your brand with trusted verification and peace of mind in every ingredient.

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