{"id":3916,"date":"2024-02-23T11:10:28","date_gmt":"2024-02-23T16:10:28","guid":{"rendered":"https:\/\/purity-iq.com\/?page_id=3916"},"modified":"2024-03-07T15:17:35","modified_gmt":"2024-03-07T20:17:35","slug":"botanicals","status":"publish","type":"page","link":"https:\/\/purity-iq.com\/botanicals\/","title":{"rendered":"Botanicals"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Botanicals<\/strong><\/p>\n<p style=\"text-align: left;\">Many botanicals have gained in popularity due to their immune-boosting health benefits and potential role in reducing the severity and duration of viral infections. From elderberry to turmeric, consumer interest has created strong demand as well as supply shortages for these products. With limited supply of the natural ingredients, the potential for adulteration (addition, dilution or substitution) is high.<\/p>\n<p><span style=\"\"><img decoding=\"async\" alt=\"\" data-id=\"2357\" width=\"241\" data-init-width=\"2000\" height=\"241\" data-init-height=\"2000\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2022\/12\/Food-on-Wood.jpg\" data-width=\"241\" data-height=\"241\" style=\"aspect-ratio: auto 2000 \/ 2000;\" mt-d=\"0\" ml-d=\"-12\" center-h-d=\"false\" ml-t=\"-27\" mt-t=\"0\" ml-m=\"-7.031000000000006\" center-h-m=\"false\" center-h-t=\"false\" mt-m=\"0\"><\/span><span><img decoding=\"async\" alt=\"\" data-id=\"2037\" width=\"149\" data-init-width=\"1121\" height=\"99\" data-init-height=\"747\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2022\/04\/a06c239a-225a-4860-ae6a-21dcbaa750b0.jpeg\" data-width=\"149\" data-height=\"99\" style=\"aspect-ratio: auto 1121 \/ 747;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Botanicals can be adulterated in many ways. <\/strong><\/p>\n<p style=\"text-align: center;\"><strong>This is what we look for:<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Active Ingredients Replaced with Cheap Substitutes<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Extracts Diluted With <\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Other Substances<\/strong><\/p>\n<p style=\"text-align: center;\"><b>Substitution of Different Parts of the Plant<\/b><\/p>\n<p><span style=\"\"><img decoding=\"async\" alt=\"\" data-id=\"2299\" width=\"482\" data-init-width=\"2000\" height=\"482\" data-init-height=\"2000\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2022\/12\/NMR-Website.jpg\" data-width=\"482\" data-height=\"482\" style=\"aspect-ratio: auto 2000 \/ 2000;\" ml-d=\"0\" mt-d=\"0\" center-v-d=\"false\" mt-t=\"-129\" ml-t=\"0\" center-v-t=\"false\" ml-m=\"0\" mt-m=\"-37\" center-v-m=\"false\"><\/span><\/p>\n<p style=\"text-align: left;\"><strong>Why Nuclear Magnetic Resonance for Botanicals?<\/strong><\/p>\n<p style=\"text-align: left;\">At Purity-IQ, the authenticity of botanicals can be determined by Nuclear Magnetic Resonance (NMR) spectroscopy. <\/p>\n<p style=\"text-align: left;\"><strong>NMR is one of the most accurate and reliable methods for detecting adulteration in botanical products<\/strong>. NMR can identify the presence and concentration of specific molecules in a sample, providing detailed information on the product&#8217;s composition.<\/p>\n<p style=\"text-align: left;\"><strong>Download Our Free Webinar<\/strong><\/p>\n<p style=\"\">Discover science-based solutions to protect your brand and ensure product quality and safety.<\/p>\n<p style=\"text-align: center;\"><strong>Our Sectors<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4756\" width=\"184\" data-init-width=\"1080\" height=\"184\" data-init-height=\"1080\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2024\/03\/beta-glucan.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 1080 \/ 1080;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Beta-Glucan<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4757\" width=\"184\" data-init-width=\"1080\" height=\"184\" data-init-height=\"1080\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2024\/03\/Coffee.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 1080 \/ 1080;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Coffee<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4758\" width=\"184\" data-init-width=\"1080\" height=\"184\" data-init-height=\"1080\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2024\/03\/Oils.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 1080 \/ 1080;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Edible Oils<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"2306\" width=\"184\" data-init-width=\"2000\" height=\"184\" data-init-height=\"2000\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2022\/12\/Botanicals.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 2000 \/ 2000;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Herbs and Spices<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"2504\" width=\"184\" data-init-width=\"2000\" height=\"184\" data-init-height=\"2000\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2022\/12\/Artboard-3.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 2000 \/ 2000;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Mushrooms<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"2307\" width=\"184\" data-init-width=\"2000\" height=\"184\" data-init-height=\"2000\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2022\/12\/Probiotics.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 2000 \/ 2000;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Probiotics<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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