{"id":3800,"date":"2024-02-23T11:10:29","date_gmt":"2024-02-23T16:10:29","guid":{"rendered":"https:\/\/purity-iq.com\/?page_id=3800"},"modified":"2024-04-04T20:14:47","modified_gmt":"2024-04-05T00:14:47","slug":"mushrooms","status":"publish","type":"page","link":"https:\/\/purity-iq.com\/mushrooms\/","title":{"rendered":"Mushrooms"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Mushrooms<\/strong><\/p>\n<p style=\"text-align: left;\">The increasing popularity for medicinal mushroom products means a growing market, and also increased opportunities for fraudulent products. Many medicinal species, such as Reishi and Chaga, can be very expensive, making them attractive targets for adulteration. The rise in online sales channels has made it easier to sell adulterated products directly to consumers.<\/p>\n<p><span style=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"4216\" width=\"389\" data-init-width=\"2560\" height=\"222\" data-init-height=\"1463\" title=\"\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2024\/02\/fresh-organic-fungi-collection-autumn-forest-table-generated-by-ai-scaled.jpg\" data-width=\"389\" data-height=\"222\" style=\"aspect-ratio: auto 2560 \/ 1463;\" mt-d=\"-1.8590000000000089\" ml-d=\"0\" center-h-d=\"false\" ml-t=\"-12.781300000000002\" mt-t=\"0\" ml-m=\"-3\" mt-m=\"0\"><\/span><span style=\"\"><img decoding=\"async\" alt=\"\" data-id=\"4217\" width=\"185\" data-init-width=\"2560\" height=\"123\" data-init-height=\"1707\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2024\/02\/view-mushrooms-growing-forest-scaled.jpg\" data-width=\"185\" data-height=\"123\" style=\"aspect-ratio: auto 2560 \/ 1707;\" mt-m=\"0\" ml-m=\"-22\" center-h-m=\"false\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>When mushroom products are adulterated, their quality, safety, and nutritional value are affected. These are some of the ways that adulteration can appear:<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Substitution of Lower-Quality or Cheaper Mushroom Species<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Substitution of Cheaper Materials or Ingredients<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Mislabeling or False Labels<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Why NMR for Mushrooms?<\/strong><\/p>\n<p style=\"text-align: left;\">Suppliers and consumers alike should consider what quality or authenticity testing is being provided to assure the identity and consistency of commercial mushroom products. Nuclear Magnetic Resonance (NMR) spectroscopy is an accurate and reliable testing method for mushrooms. As a non-targeted analytical technique, for any sample, NMR can provide information such as:&nbsp;<\/p>\n<ul>\n<li><span style=\"\">A comprehensive picture of the metabolomic profile of a product versus targeted methods that focus only on specific, pre-defined targets<\/span><\/li>\n<li><span style=\"\">Detailed information about the chemical composition of a product<\/span><\/li>\n<li><span style=\"\">The quantification of compounds present in a sample<\/span><\/li>\n<li><span style=\"\">The presence of adulterants<\/span><\/li>\n<li><span style=\"\">The source material<\/span><\/li>\n<\/ul>\n<p><span style=\"\"><img decoding=\"async\" alt=\"\" data-id=\"2299\" width=\"613\" data-init-width=\"2000\" height=\"613\" data-init-height=\"2000\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2022\/12\/NMR-Website.jpg\" data-width=\"613\" data-height=\"613\" style=\"aspect-ratio: auto 2000 \/ 2000;\" ml-d=\"-76\" mt-d=\"0\" center-v-d=\"false\" center-h-d=\"false\" ml-t=\"0\" mt-t=\"-165\" center-v-t=\"false\" ml-m=\"0\" mt-m=\"-3.031000000000006\"><\/span><\/p>\n<p style=\"text-align: left;\"><strong>See Our Latest Application Note Here<\/strong><\/p>\n<p style=\"\">Learn how NMR can ensure consistency and identify mushroom species for high-quality supplements.<\/p>\n<p style=\"text-align: center;\"><strong>We work with companies like Nammex and support their business by providing authenticity testing for mushrooms. Check out the details of our collaboration in this video:<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Our Sectors<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4756\" width=\"184\" data-init-width=\"1080\" height=\"184\" data-init-height=\"1080\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2024\/03\/beta-glucan.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 1080 \/ 1080;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Beta-Glucan<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"2517\" width=\"184\" data-init-width=\"2000\" height=\"184\" data-init-height=\"2000\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2022\/12\/Artboard-7.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 2000 \/ 2000;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Botanicals<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4757\" width=\"184\" data-init-width=\"1080\" height=\"184\" data-init-height=\"1080\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2024\/03\/Coffee.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 1080 \/ 1080;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Coffee<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"4758\" width=\"184\" data-init-width=\"1080\" height=\"184\" data-init-height=\"1080\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2024\/03\/Oils.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 1080 \/ 1080;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Edible Oils<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"2306\" width=\"184\" data-init-width=\"2000\" height=\"184\" data-init-height=\"2000\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2022\/12\/Botanicals.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 2000 \/ 2000;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Herbs and Spices<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"2307\" width=\"184\" data-init-width=\"2000\" height=\"184\" data-init-height=\"2000\" title=\"\" loading=\"lazy\" src=\"https:\/\/purity-iq.com\/wp-content\/uploads\/2022\/12\/Probiotics.jpg\" data-width=\"184\" data-height=\"184\" style=\"aspect-ratio: auto 2000 \/ 2000;\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>Probiotics<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Barth","author_link":"https:\/\/purity-iq.com\/author\/matt-editor\/"},"uagb_comment_info":0,"uagb_excerpt":"[&hellip;]","_links":{"self":[{"href":"https:\/\/purity-iq.com\/wp-json\/wp\/v2\/pages\/3800"}],"collection":[{"href":"https:\/\/purity-iq.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/purity-iq.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/purity-iq.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/purity-iq.com\/wp-json\/wp\/v2\/comments?post=3800"}],"version-history":[{"count":129,"href":"https:\/\/purity-iq.com\/wp-json\/wp\/v2\/pages\/3800\/revisions"}],"predecessor-version":[{"id":5156,"href":"https:\/\/purity-iq.com\/wp-json\/wp\/v2\/pages\/3800\/revisions\/5156"}],"wp:attachment":[{"href":"https:\/\/purity-iq.com\/wp-json\/wp\/v2\/media?parent=3800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}