Authenticity From Bee to Bottle
The honey that comes directly from the comb has different properties than the honey in bottles and jars, at the shop. The unique honey curing process presents an opportunity for some global suppliers to package and sell a final product that is not pure or authentic honey.
When brands make on-label claims regarding the purity of their ingredients, it’s important the brand can be confident those claims are true. When misleading claims come to the regulatory surface, a brand can face catastrophic reputation damage regardless if any untruthfulness was intentional. Purity-IQ provides leading brands with a set of scientific standards ensuring authenticity, consistency and an opportunity for third-party certification, which deliver the transparency and trust consumers are expecting.
Using NMR technology, Purity IQ produces metabolite fingerprints of tested products and can identify exactly what is in your honey. When businesses test each batch for authenticity and purity using our technologies and add our trust-mark to their packaging, they can be confident their consumers will grow to trust and expect a quality and consistent brand experience.
To clearly separate your brand from competitors, receive your unique Purity-IQ fingerprint and Certificate of Registration, contact us to get started.