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How Proactive Testing Builds Customer Trust
Consumers looking for supplements and health products seek brands they can trust. Today, supplement companies are responsible for having evidence that their products are safe, and that the label claims are truthful and not misleading.
Unfortunately, many products are not what they say they are. Products in these categories are made more confusing every day by opportunistic competitors. In an industry where the regulations are inadequately enforced, unscrupulous manufacturers can and do participate in this market. How can consumers know what brands are trustworthy?
Companies that build proactive testing into their business practices can create the important bridge to customer trust. Here's How:
Validating the authenticity of ingredients is accomplished using proven analytical techniques with experienced partners. At Purity-IQ, we believe that the most active ingredient in any product is trust. We recommend Nuclear Magnetic Resonance (NMR) and qPCR as powerful tools for developing proactive testing protocols, especially for pharmaceutical, biotech, and food companies where quality and safety are paramount. qPCR can be particularly useful in probiotics testing, allowing for strain-specific detection in multi-strain blended finished products while can be NMR and qPCR can provide comprehensive and reliable data to ensure product quality and safety.
NMR is a non-targeted analytical technique used to examine the chemical composition of a sample. It can provide a great deal of information such as:
NMR analysis can provide greater insights into product quality at a time when the industry needs it. Want to learn more? Visit Our Science page.