Purity-IQ Inc. is a global organization founded on cutting edge genetic, chemical and metabolomic biotechnologies.
Through innovative science, we work with brands to streamline processes and bring authenticated products to customers. We have designed standards and certifications to protect the food and beverage, pharma, cannabis, natural health product, pet food or cosmetics sectors.
Our mission is to equip brands with verification and transparency, allowing consumers to have full trust in the products they ingest or bring in contact with their bodies
Our values guide us to:
- Drive trust and respect throughout all of our business engagements
- Ensure that everything we do is underpinned by scientific method
- Educate and serve all of our clients, employees and partners
Brought Together by a Shared Vision
Purity-IQ is powered by Co-Founders with a strong professional network, deep rooted experience and a shared vision for real world impact.
The Purity-IQ team have long-standing relationships through the food industry circuit. The team closely understands, through professional and personal experiences, the need for product identity claims to be made with absolute confidence. Fittingly, it was over lunch at a natural foods restaurant in Guelph, Ontario in 2019 that Purity-IQ began to take shape.
Reunited by chance, food safety expert Paul Valder ran into industry familiar face and retail executive, Deleo de Leonardis. Energized by apparent common values when Paul shared the Purity-IQ vision, Deleo became the first Co-Founder. She brings decades of grocery experience and a deep understanding of what drives consumers.
John Snow and Terry Dennis, who work together as consumer packaged goods innovation experts, completed the Purity-IQ formula and became the final Co-Founders. Equipped with synergistic expertise, the team honed in on the Purity-IQ potential.
The team has forged a strong mutual respect and clear vision for a changed world where authentic brands are easily recognized and rewarded with brand trust.
Meet the Team
regulatory & government affairs specialist
Frank is an experienced Senior Regulatory and Technical Manager with a demonstrated history of working in the public safety industry.
senior cannabis consultant
Stephanie brings experience as a cannabis supply chain subject matter expert and specialist in the Purity-IQ Cannabis Authenticity and Purity Standard.
Matthew is a marketing graduate who specializes in video editing and content creation that is used for both educational and marketing purposes.