Purity-IQ Inc. is a global organization founded on cutting edge genetic, chemical and metabolomic biotechnologies.
Through innovative science, we work with brands to streamline processes and bring authenticated products to customers. We have designed standards and certifications to protect the food and beverage, pharma, cannabis, natural health product, pet food or cosmetics sectors.
Our mission is to protect brands through science-based solutions and certifications, allowing consumers to have full trust in the products they ingest or bring in contact with their bodies.
Our values guide us to:
- Drive trust and respect throughout all of our business engagements
- Ensure that everything we do is underpinned by scientific method
- Educate and serve all of our clients, employees and partners
Brought Together by a Shared Vision
Purity-IQ is powered by Co-Founders with a strong professional network, deep rooted experience and a shared vision for real world impact.
The Purity-IQ team have long-standing relationships through the food industry circuit. The team closely understands, through professional and personal experiences, the need for product identity claims to be made with absolute confidence. Fittingly, it was over lunch at a natural foods restaurant in Guelph, Ontario in 2019 that Purity-IQ began to take shape.
Reunited by chance, food safety expert Paul Valder ran into industry familiar face and retail executive, Deleo de Leonardis. Energized by apparent common values when Paul shared the Purity-IQ vision, Deleo became the first Co-Founder. She brings decades of grocery experience and a deep understanding of what drives consumers.
John Snow and Terry Dennis, who work together as consumer packaged goods innovation experts, completed the Purity-IQ formula and became the final Co-Founders. Equipped with synergistic expertise, the team honed in on the Purity-IQ potential.
The team has forged a strong mutual respect and clear vision for a changed world where authentic brands are easily recognized and rewarded with brand trust.
Meet the Team
regulatory & government affairs specialist
Frank is an experienced Senior Regulatory and Technical Manager with a demonstrated history of working in the public safety industry.
Business relations representative
Jenna brings over 15 years of experience in the customer service field, ranging from the restaurant industry to the health and fitness industry, to support Purity-IQ's growing client base.
Business relations Representative
With an honour’s degree in business administration from Wilfrid Laurier University, specializing in finance, macroeconomics and marketing, Scott is responsible for building and maintaining relationships with clients.
Purity-IQ Inc. is a for-profit biotechnology company engaged in the research, development, training, consultation and commercialization of validated scientific testing and analytical tools. Purity-IQ is also engaged in establishing standardized quality assurance applications, which may or may not be voluntarily implemented by those businesses throughout global supply chains, who, also may seek third-party verifications and certifications. As a standards development and service provider organization, Purity-IQ does not in any way, shape or form engage, perform, trade, or act in the growing, extraction, production or sale, of any cannabis, hashish or hemp related products or paraphernalia.